James Lawrence

Speaker

Ultra-endurance icon, mindset + resilience expert, world record-holder and author

Keynote speaker James Lawrence is one of the most accomplished ultra-endurance athletes in the world, whose expertise is in teaching people to reconstruct their own internal conversations in order to unlock more potential in all aspects of life. He teaches people to redefine what they previously believed to be impossible.

ABOUT James

PROFESSIONAL BIOGRAPHY

James has been breaking athletic records for more than a decade In 2012, he completed 30 Ironman triathlons (2.4 mile swim, 112 mile bike, 26.2 mile run) in one year, his first World Record. In 2015, he did the unimaginable, completing 50 Ironman triathlons in 50 consecutive days in 50 states, while raising money to reduce childhood obesity.

In 2021, James completed the CONQUER 100…100 Ironman-distance triathlons in 100 consecutive days, this time raising more than $1 million to combat child sex-trafficking. Since then, James has grown the Iron Cowboy brand around the world through mindset coaching, workshops, books, videos, merchandise and keynote speaking in 56 countries.

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SPEAKER BIOGRAPHY

James’ keynote presentation, Redefine Impossible, is an immersive, multi-media experience. He chronicles one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.

James’ audiences are left empowered by self-belief, unencumbered by doubt, ready to set and pursue audacious goals. It’s an elevated bar. It’s a higher mountain. It’s a completely new impossible.

SPEAKER THEMES

• The Power of hope and teamwork
• Accountability to yourself and your team
• Removing excuses from your life

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TESTIMONIALS

“James left us all inspired to dream big, to believe without a doubt, to push through adversity and to accomplish the seemingly impossible.”

“In all my years as a TEDx organizer, I haven’t seen many people on the stage with more power or passion, and at the same time have such a down-to-earth view on life. My mind was blown.“

“James inspired our whole team with his message about the resiliency of the human spirit and the power our decisions can have over our circumstances.”

WHO WE’VE WORKED WITH