Jeannie has led the sports and entertainment discipline at agencies Ogilvy and Arc. From developing strategic partnerships to creating award-winning programs, she has overseen marketing/sponsorship strategy for United Airlines, VISA, McDonald’s, Kraft, Sara Lee, Kellogg’s, AT&T Wireless, Coca-Cola and others. Jeannie has negotiated and executed partnerships with the Olympics, NFL (teams: Bears, Broncos, Redskins, 49ers), MLB, MiLB, NASCAR, ESPN, Olympians, Pro Athletes, grassroots programs and many more.
After graduating Denison University, Jeannie managed pro sporting events at ProServ and the Nuveen Senior Tennis Tour., Inc. While at ProServ, she worked with agents executing programs for athletes such as Michael Jordan, Nancy Kerrigan and Janet Evans. Her Senior Tennis Tour responsibilities included building the Jimmy Connors brand through events, appearances, activation of programs and more.